The forbidden fruit is pleasing to the eye

Genesis 3:6

"When the woman saw that the fruit of the tree was good for food and pleasing to the eye, and also desirable for gaining wisdom, she took some and ate it. She also gave some to her husband, who was with her, and he ate it."

When Eve looks at the forbidden fruit, she notices that it is pleasing to the eyes. But this isn't the only fruit in the garden that is pleasing to the eyes: In Genesis chapter 2 it says that "the LORD God made all kinds of trees grow out of the ground--trees that were pleasing to the eye and good for food."

But when our view of the forbidden fruit is coupled with a strong and inordinate desire for it, then it becomes singularly and dangerously fascinating to us. We have probably heard the following phrase, or a hybrid of it, hundreds of times during our lives: "Yeah, she is definitely beautiful, but so are a million other girls in the world. I really don't understand what he sees in her."